You became a freelance creative to do creative work. Not to write proposals, chase invoices, and market yourself on five platforms. Gesso is the AI that runs your business while you make art.
of a freelancer's week is spent on non-creative business tasks
creative freelancers in the US, most running everything alone
earned while writing proposals, updating portfolios, and chasing late payments
person doing the work of an entire studio: creator, accountant, marketer, salesperson
Finds potential clients from job boards, social media, and industry listings. Sends personalized outreach that sounds like you, not a bot.
Generates tailored proposals based on your portfolio and the client's brief. Suggests pricing based on market rates and your experience.
Tracks deadlines, sends client updates, manages revisions. Keeps every project moving without you checking a dashboard.
Sends invoices on time, follows up on late payments, tracks income and expenses. Your inner CPA can finally rest.
Posts your work to the right platforms at the right time. Keeps your portfolio fresh and your presence consistent.
Remembers past clients, sends thoughtful check-ins, and resurfaces warm leads when your calendar opens up.
In art, gesso is the first thing applied to a blank canvas. It creates the surface that holds the paint. Without it, nothing sticks.
Running a creative business works the same way. The invisible work, finding clients, managing projects, handling money, is what makes the visible work possible.
Gesso is that foundation layer, handled by AI. So the only thing left for you is the part you actually love.
You left the safe path to do work that matters. Gesso makes sure the business side never pulls you back.